When running an equestrian business you need to make sure that as many people as possible are aware of your presence. One way to do this is to have promotional material that you can hand out at trade fairs, horse shows etc.

Promotional clothing is also an excellent way of getting your brand recognized. Why walk around displaying some equestrian designers name when you can show off your own?

In the current recession all businesses need to try everything they can to win customers. Apart from promotional clothing you could also consider having your car, horse trailer or horsebox branded with your company logo.

Make sure that you include your website address on any promotional products that you invest in. It’s amazing how many people don’t do this and they are missing out on a lot of traffic to their sites. Urls are a lot easier for people to remember that phone numbers or addresses.

Examples of promotional products that you could consider are:

• T-shirts and jackets
• Saddle cloths
• Horse rugs
• Car window stickers
• Key rings
• Pens
• Mugs
• Mouse mats

Whatever you decide to have done ensure that you use a quality provider. Having your name printed on cheap goods will not enhance your reputation.